Political Campaign
Tips
Practical guides for candidates launching real campaigns.
How Much Does a Political Campaign Website Cost?
Wondering how much a political campaign website costs? Here’s a breakdown of DIY, templates, campaign platforms, and agency pricing — and what most candidates actually need.
How to Build a City Council Campaign Website That Actually Wins Support
Running for city council? Here’s exactly what your campaign website needs to look credible, raise money, and launch fast.
How to Choose the Right Political Campaign Website Template
Looking for a political campaign website template? Here’s what to look for, what to avoid, and how to launch your campaign website quickly.
How to Build a School Board Campaign Website (Without Overcomplicating It)
Running for school board? Here’s exactly what your campaign website needs — and how to launch it quickly without overspending or overthinking it.
Political Campaign Website: What You Actually Need to Launch Fast
What does a political campaign website actually need? Here’s a practical guide to building a campaign website that looks credible and launches fast.
Top 6 Reasons Your Campaign Website Is Secretly Hurting Your Campaign
Your website might look fine at first glance. So does a gas station hot dog. If your site is confusing, boring, or built by your friend’s cousin’s cousin, it's probably hurting your campaign. Here are six reasons why, plus how to fix them.
Sure, keep emailing that guy from 2016
Your email list isn’t aging like wine. It’s aging like unrefrigerated potato salad. If you’re still blasting out fundraising asks to ghosts, bots, and people who haven’t opened an email since your first filing deadline, this one’s for you.
The only 3 pages your campaign website actually needs
Most campaigns overthink their website. You don’t need twelve tabs, a blog you’ll never update, or fifty photos of you shaking hands at events no one remembers.
You really just need three pages, done well.
Why Squarespace is the best website builder for political campaigns
And no, we don’t get paid to say this.
You are not running for mayor of the internet
You do not need a TikTok, a YouTube channel, a bi-weekly blog, a twenty-page website, AND a podcast where you read your stump speech aloud.
You're running for office. Not for content creator of the year.
You’re running for office but no one can reach you? Bold strategy.
If I had a dollar for every campaign website with no way to contact the candidate, I could fund a full mail program. Twice.
Red flags that say “my nephew built this website at 2AM”
Because your platform shouldn't be harder to navigate than your opponent's ethics record. 🤓
What to write on your Homepage (that doesn’t sound like every other candidate)
Here’s how to write one that doesn’t sound like ChatGPT binged 12 candidate bios and forgot what state you’re in.
How to launch a campaign website without losing your mind
Spoiler: You don’t need to be a tech genius. You just need to get started.
What to write on your “Issues” page (without losing people because it’s so boring 😴)
No one wants a zoning dissertation. Here’s how to write issues voters actually read.
What to write on your “About the Candidate” page
Most About pages read like resumes. Yours shouldn't. Here's how to write one that sounds human, wins trust, and actually helps you get elected.
What to bring on the campaign trail
What do you need to bring on the campaign trail? Think day-to-night, or morning prayer breakfast to high-stakes debate. Here's a glimpse into what we always have on hand during the campaign season.
How to build your political campaign's email list
Your email list won’t build itself, and your aunt’s bridge club is not a voter outreach strategy. If you’re running for office, you need to start collecting emails the right way right now.
Biggest mistakes political campaigns make on their websites
Here are some of the biggest mistakes we see political campaigns make on their websites. #1? Not clearly stating what they're running for and when.
How to embed NGP VAN on your campaign website
Squarespace users can seamlessly integrate NGP VAN signup forms into their websites by using the embed codes provided by each form. Here’s how to do it.
