Biggest mistakes political campaigns make on their websites
Here are some of the top mistakes we see political candidates make on their campaign websites:
1. Not clearly stating what they're running for and when:
Clearly state the candidate's position or office they are running for on the homepage. Include essential details about the election date, location, and any other relevant information. This ensures that visitors immediately understand the campaign's purpose. Do not assume they know!
2. Lack of clear messaging:
Clearly (and concisely) articulate the candidate's message on the homepage and throughout the website. Use straightforward language and avoid jargon that may confuse visitors. Think of three takeaways you want your audience to leave remembering - this could include something about the candidate’s background, an issue they’re focused on, or a particular value they share with users. This may seem obvious, but it’s worth taking a couple of moments to strategize.
3. Too many words, not enough visuals:
Some websites overwhelm visitors with dense text, making it difficult for them to absorb information quickly. Balance text with visuals, including high-quality images, infographics, and videos. Visual content can capture attention, convey messages more effectively, and make the website more engaging. Break up long paragraphs with headers, bullet points, and concise sentences. Our tips on how to take good political campaign photos
4. Poor website navigation:
Create an intuitive navigation structure with easily accessible menus. Ensure that key pages, such as "About," "Issues," and "Contact," are prominently featured. Complicated or unclear website navigation will make frustrate users and make it difficult for them to find essential information.
5. No call-to-actions:
Whether it's donating, volunteering, or joining the campaign, failing to include clear calls-to-action (CTAs) can lead to missed opportunities for visitor engagement. Use clear and direct language to encourage visitors to take specific actions, such as donating to the campaign, signing up for newsletters, or participating in events. Make these CTAs prominent and easily accessible.
6. No prominent signup forms:
Campaigns may miss the chance to build a robust supporter database by not featuring prominent signup forms for newsletters, updates, or volunteer opportunities. Integrate clear signup forms on the homepage and relevant pages. Use concise and persuasive language to encourage visitors to subscribe, and keep it simple: you probably don’t need to ask for more than an email address.
7. Outdated information:
Regularly update content to reflect the latest campaign activities, events, and news. An outdated website can give the impression of a disengaged or inactive campaign.
8. Ignoring accessibility:
Ensure that the website adheres to accessibility standards, including proper heading structures, alt text for images, and keyboard navigation. This ensures inclusivity for all users.
