You are not running for mayor of the internet

You do not need a TikTok, a YouTube channel, a bi-weekly blog, a twenty-page website, and a podcast where you read your stump speech aloud.

You're running for office. Not for content creator of the year.

Let’s cut the noise.

If your campaign site is trying to be everything, it ends up doing nothing

We’ve seen sites with splashy intros, event calendars no one checks, blog posts with one lonely update from January, and five “about” sections.

None of this is helping you win votes. Most of it’s just a way to procrastinate launching.

Your site is your digital HQ — not a personal brand campaign

Here’s what your website is actually for:

• Let people know who you are

• Explain why you're running

• Collect money

• Collect volunteers

• Make the media not hate you

That’s it. That’s the list.

What to do instead

• Keep your site lean. Five pages max.

• Link to your ActBlue. Add a volunteer form.

• Make it mobile-friendly.

• Make it human.

• Launch it now. Tweak it later.

If your website doesn’t help people take action, it’s just a very expensive digital flyer.

Need a shortcut? That’s what our templates are for.