The only 3 pages your campaign website actually needs

Most campaigns overthink their website. You don’t need twelve tabs, a blog you’ll never update, or fifty photos of you shaking hands at events no one remembers.

You really just need three pages, done well.

Here’s what matters:

Homepage

This is your first impression, so keep it clean and clear. Voters should immediately know:

• Who you are

• What you’re running for

• How to support you (donate, volunteer, sign up)

Pro tip: Don’t bury your “Donate” button. Make it impossible to miss, right at the top.

About the Candidate

This isn’t your résumé. It’s your story. Write like a human, not like a committee. Why are you running? What matters to you? Why should a voter trust you?

Make it personal but concise. No one is reading your high school achievements unless you’re running for student council.

Issues

Give voters a reason to vote for you. Skip the policy dissertation. Focus on your top 3 to 5 positions that matter locally. Write them in plain language so voters can understand what you stand for without needing a law degree.

But don’t stress too much about getting this perfect. It’s better to launch even if your Issues page is light at first. You can always add more later.

Bottom line

If you nail these three pages, your campaign website is doing its job. It informs, persuades, and moves people to action.

Want to make this even easier? Check out our Squarespace campaign website templates. Built to help you launch fast, look good, and win votes.