Top 6 Reasons Your Campaign Website Is Secretly Hurting Your Campaign

You launched your website. It has your name, your bio, and a flag somewhere. So why isn’t it working?

Because bad campaign websites don’t just look messy — they lose donations, volunteers, and votes.

Let’s fix that.

1. It was built by your nephew at 2AM

Or your friend’s cousin who “does websites.” If your platform is harder to navigate than your opponent’s ethics record, voters aren’t sticking around.

👉 Red flags that say “my nephew built this website at 2AM”

2. It looks like every other candidate’s

Your homepage reads like a ChatGPT bingo card. Your issues page is a zoning dissertation. And your “About” page sounds like it was lifted from a résumé workshop in 2009.
👉 What to write on your Homepage (that doesn’t sound like every other candidate)
👉 What to write on your Issues page (without losing people because it’s so boring)
👉 What to write on your “About the Candidate” page

3. No one can contact you

This should be obvious, but somehow... it’s not. If we can’t find your contact info in 3 seconds, you’re leaving volunteers and supporters on read.
👉 You’re running for office but no one can reach you? Bold strategy.

4. You buried the donation button

Your “DONATE” button should not be hiding in a dropdown menu behind a flag icon. And it definitely shouldn’t be a PDF.
👉 The only 3 pages your campaign website actually needs

5. You’re not running for mayor of the internet

You don’t need a podcast, a TikTok, a YouTube channel, and a bi-weekly blog. You need a website that works for voters — not influencers.
👉 You are not running for mayor of the internet

6. You gave voters homework

Too many candidates think “more information” = “more persuasive.” It doesn’t. Your platform shouldn’t read like the entire city charter. If voters need a beverage and a quiet room to get through it, they’re not reading it.
👉 Read this if your issues page could be assigned as reading in a grad school seminar

If this list felt a little too real, good. You’re not alone — and we can help. Shop campaign website templates that don’t suck.